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The Dos & Don’ts of Recruiting (Webinar Recording & Blog Post)

April 24, 2025

Below is a summary of the webinar’s talking points

How to Communicate Effectively with College Coaches: Do’s, Don’ts, and Pro Tips

When it comes to college recruiting—especially at high-academic programs—coach communication is everything. Whether you’re just starting to reach out or deep in the recruiting funnel, how and when you communicate with coaches can make or break your opportunities. In this webinar recap, we’re breaking down the core strategies, best practices, and common pitfalls student-athletes should keep in mind.

✅ The Do’s of Coach Communication

  1. Personalize Every Touchpoint

This one can’t be overstated: every communication you send should be tailored specifically to that school and coach. Generic emails won’t stand out. Mention something unique about the school or program that genuinely interests you—whether it’s a standout academic program, coaching style, or recent team performance. Coaches can spot copy-paste emails from a mile away. Don’t be that kid.

  1. Create Non-Email Touchpoints

While email will likely be your primary form of contact, it shouldn’t be your only one:

  • Post highlight videos and updates on Twitter/Instagram
  • Follow schools and coaches on social media
  • Send a handwritten thank-you note after meeting a coach in person
  • Be visible and engaged, especially with programs you’re serious about
  1. Follow Up Strategically

Silence doesn’t mean “no.” Coaches receive a flood of emails, so staying on their radar with relevant updates is key:

  • New video?
  • Updated grades?
  • Upcoming tournament schedule?

These are all perfect excuses to re-engage without being repetitive. Use real reasons to stay in touch.

  1. Proofread, Proofread, Proofread

Double-check everything—coach names, school names, mascots, records. A misdirected email to a rival program is not a good look. A sloppy mistake can instantly take you out of consideration, even if your talent says otherwise.

  1. Demonstrate Ongoing Interest

Interest isn’t a one-time thing. Coaches want to see that you’re consistently engaged. Filling out online recruiting questionnaires? That matters. Many coaches won’t seriously consider a prospect who hasn’t taken the 2 minutes to complete a form.

  1. Own Your Communication

Parents and coaches can be great advocates, but at the end of the day, you need to run your own recruiting process. Coaches want to hear from you—the player—not your dad, not your club coach. Take initiative and stay proactive.

  1. Ask Questions in Your Emails

Close your emails with a question to prompt a response. Even a simple one like “Do you have any camps this summer?” or “Where will your staff be recruiting in June?” gives the coach a reason to reply—and keeps the conversation moving forward.

❌ The Don’ts of Coach Communication

  1. Don’t Mass Email or BCC Generic blasts show a lack of effort. Coaches want to know you’re interested in their program, not just looking for a spot anywhere.
  2. Don’t Over-Email (or Under-Email) There’s a fine line between being persistent and being annoying. A good rule of thumb for juniors is to reach out every 10–14 days with something meaningful. Once a month might be too little, and once a week might be too much—unless a coach specifically invites more frequent communication.
  3. Don’t Give Up Radio silence can feel like rejection, but it’s often not. Keep going. Many players have turned radio silence into offers simply by staying consistent and professional.
  4. Don’t Blow Off Coach Emails If you receive interest from any program that’s on your radar (or even near it), respond within 24 hours. If it’s a school you know you’d never attend and it’s clearly a generic camp invite, it’s okay to pass. But in general, get in the habit of replying.
  5. Don’t Neglect Your Email Check your inbox daily. Coaches may respond when you least expect it, and missing an email could mean missing an opportunity. Even if text is your go-to for everything else, email is still the main recruiting tool for many coaches.
  6. Don’t Send Irrelevant Content Old highlights from two summers ago? Childhood sports photos? Don’t send anything that’s outdated, off-topic, or doesn’t reflect the current version of you as a student-athlete.
  7. Don’t Try to “Solve” Recruiting Like a Math Equation Recruiting is not linear. It’s not always logical. A great fit on paper might not have a positional need. A cold lead can suddenly warm up. Stay flexible and open-minded.

Coach Communication Summation & Final Thoughts

Effective coach communication isn’t about sending the perfect email—it’s about being consistent, respectful, and thoughtful throughout the process. Own your outreach, be persistent without being annoying, and don’t underestimate the power of personalized, proactive engagement. The right opportunity can hinge on just one well-timed message.


 

Why Recruiting Exposure Looks Different for High Academic Athletes

When it comes to college recruiting, there is no one-size-fits-all approach—especially for student-athletes targeting selective academic institutions. This webinar dove into the unique considerations high academic athletes need to keep in mind as they plan for exposure and build relationships with college coaches.

  1. Exposure for High Academic Programs Isn’t the Same

If your recruiting target list includes schools like Yale, Tufts, Columbia, or CalTech, your path to exposure must look different than someone aiming for Power 4 schools like LSU or Mississippi State. These high academic schools:

  • Don’t have the same recruiting budgets or reach
  • Can’t park scouts at every major tournament for weeks on end
  • Require a more intentional and strategic approach

In short: what gets you seen at a large state university won’t necessarily work for highly selective academic programs.

  1. Be Proactive—Not Passive

A central theme of the discussion: you need to be in the driver’s seat of your recruiting process. Passivity is a guaranteed way to fall through the cracks. That means:

  • Don’t wait to be discovered.
  • Don’t rely on others—coaches, parents, travel programs—to carry the weight.
  • Do make a clear, actionable plan—especially for the summer.

Relying on the “if you’re good enough, they’ll find you” mentality is dangerous. That mindset may work in the pros, but not in college recruiting—especially not in the high academic space.

  1. The Problem with Large-Format Tournaments

Many families fall into the trap of thinking travel ball and big tournaments will take care of recruiting for them. But there are major limitations:

  • No guarantees on which schools will be in attendance
  • Lack of targeting toward your specific list
  • Risk of blending in with dozens of teammates

While some tournaments can be useful, they should only be one part of a broader plan that includes:

  • Targeted showcases
  • School-specific camps
  • Direct communication with coaches

If you’re aiming for high academic schools, blindly trusting tournaments to yield recruiting outcomes is likely to end in disappointment.

  1. Find Yourself—Don’t Just Be Found

A powerful theme that emerged was the idea of shifting from a “be seen” mentality to a “find yourself” approach. This means:

  • Actively engaging with schools that match your goals, values, and academic interests
  • Taking initiative to connect with coaches, visit campuses, and attend the right events
  • Prioritizing fit over prestige or convenience

Even elite-level athletes with standout tools (like a 96 mph fastball) should still be strategic. Proactivity ensures they don’t just take the first big offer—but instead land where they truly belong.

Recruiting Exposure Final Thoughts

For high academic student-athletes, recruiting is a different game—one that demands more intentionality, more research, and more ownership. By making a thoughtful plan, avoiding the passivity trap, and tailoring your exposure efforts to fit the schools on your list, you’ll position yourself for real success—not just a scholarship, but the right college experience.


 

Navigating Showcases & Tournaments: How to Stand Out the Right Way

Showcases and tournaments can be high-pressure environments, especially when you’re walking into a field with 40–50 college coaches watching your every move. Whether it’s a Headfirst event or a big tournament, the stakes feel high—and for good reason. But as Justin Cronk and Max McKenna explain, the key to standing out isn’t about playing perfectly. It’s about being yourself, preparing thoughtfully, and understanding what college coaches are really looking for.

Play Your Game, Not Someone Else’s

One of the biggest takeaways from the webinar is the importance of staying true to your style of play. If you’re a contact hitter, don’t try to become a power bat overnight just because it feels like that’s what coaches want to see. You’ve worked hard to develop your game—trust it. Coaches are looking for consistency and authenticity, not a version of you that doesn’t align with how you actually play.

Preparation Starts Before the Event

Before you even set foot on the field, you should be preparing—not just physically, but mentally and strategically:

  • Do your homework on schools. If you spot a coach you weren’t familiar with, take a few minutes to look up their program. Know where the school is, what kind of academic focus it has, and whether it aligns with your interests.
  • Create a target list of coaches. Have a plan going into the event. Know who you want to talk to and check them off one by one.
  • Watch The Sandlot. No, really. Justin swears by it. It’s about reconnecting with why you started playing baseball in the first place—to have fun. That mindset can help calm nerves and bring out your best performance.

Understand What Coaches Are Actually Looking For

Most players judge themselves by stats: hits, errors, runs scored. But college coaches are watching for projectability. They’re asking: What could this player become in two or three years with training, strength, and maturity?

So if you go 0-for-4 but hit four hard line drives right at people, coaches notice. On the flip side, a flashy double that should have been a triple (but you coasted into second) can hurt you. It’s not about results—it’s about quality at-bats, hustle, and how you carry yourself.

Engage With Coaches—The Right Way

Showcases like Headfirst offer rare opportunities to connect directly with college coaches. Max and Justin stressed how valuable these moments are—if you take advantage of them:

  • Be intentional and prepared. Talk to coaches in the dugout, during downtime, or during designated connection periods. Don’t wing it—know what you’re going to say and why.
  • Ask for feedback. A simple “Hey Coach, I’d really appreciate if you could watch me this game and let me know what you think I could improve” shows coachability and puts you on their radar.
  • Be yourself. Whether it’s a dugout conversation or a campus visit, coaches want to know the real you—not a rehearsed version with a list of 17 questions.
  • Don’t bring a buddy. When you introduce yourself, do it alone. Coaches want to meet you, not your whole friend group.
  • Skip the hard-copy resume handouts. Coaches are busy and already juggling tons of info. If you want to share video or transcripts, do it digitally—before or after the event.

Showcase & Tournament Final Thoughts

The recruiting process is full of pressure and uncertainty. But as this conversation highlighted, players have more control than they think. By preparing thoughtfully, focusing on your personal development, and staying true to your game, you can leave a lasting impression on the right coaches—and take one step closer to finding the perfect college fit.


Pro Tips, Dos & Don’ts for Your Recruiting Approach 

  1. It’s About Holistic Fit—Not Just Baseball

We opened with a crucial reminder: college fit should come first, with baseball as one important piece of the puzzle—not the only piece. Consider:

  • School size
  • Location
  • Academic programs
  • Campus and team culture

Too often, players approach the process by asking, “What’s the best academic school I can play baseball at?” without thinking about what life will actually feel like on that campus. Your experience off the field matters just as much as your time on it.

We encouraged athletes to research thoroughly and keep an open mind. If you know you’re looking for a mid-sized school near a major city, don’t just stop at the schools you’ve heard of—expand your list to others that share those characteristics. And whenever possible, visit campuses—virtually or in person—to see what resonates.

  1. The Power of the Three P’s: Proactivity, Persistence, and Patience

While proactivity and persistence have been constant themes in this series, we emphasized the third P: Patience. Your timeline is not the same as a coach’s timeline. While players want clarity—who’s interested, what are my offers, when can I commit—coaches are juggling hundreds (or thousands) of evaluations, especially in the summer and fall.

Recruiting is a long game. Offers and roster spots often don’t appear overnight. Stay active and engaged, but understand that delayed responses aren’t necessarily rejections. Control what you can control, and stay the course.

  1. Character Counts (A Lot More Than You Think)

College coaches aren’t just recruiting talent—they’re recruiting people. We talked about three subtle but hugely impactful traits:

  • Eye contact
  • Firm handshake
  • Respect for authority (especially parents)

These may seem like small things, but they make a big impression. Coaches want to see maturity and leadership, not just skill. One of the quickest ways to get crossed off a list? Disrespecting your parents during a meeting or visit. It sends a major red flag about how you’ll behave in a college program.

  1. Self-Assessment and Reevaluation

Another key takeaway: keep reassessing yourself throughout high school.

  • How are your skills developing?
  • What level do knowledgeable coaches believe you can play at?
  • Are your priorities the same as they were freshman year?

Being honest about your growth and goals helps refine your list and set realistic expectations—without limiting your dreams.

  1. Common Pitfalls to Avoid

We also covered some recruiting “don’ts” that can derail your process:

  • Don’t get D1-itis: Obsessing over Division I only narrows your options and often ignores better holistic fits elsewhere.
  • Don’t compare yourself to others: Everyone’s recruiting journey is different—comparing timelines is a fast track to frustration.
  • Don’t be passive: Coaches won’t magically find you. Be proactive in outreach, follow-up, and communication.
  • Don’t forget about the school part: If you only focus on baseball and ignore academics and campus life, you risk ending up in the wrong place—especially if you get injured or baseball doesn’t go as planned.
  • Don’t fear rejection: Rejection is part of the process. Expect it, embrace it, and use it as fuel to keep going.
  • Don’t leave anything on the table: Whether it’s in the classroom, on the field, or in your outreach—give it everything. No regrets.
  1. Final Thoughts: The Transfer Portal and Changing Landscape

We closed with a reality check: the college baseball recruiting landscape is changing, and it’s more competitive than ever with the rise of the transfer portal, shifting roster sizes, and evolving NCAA rules.

Yes, it’s harder.

No, that doesn’t mean you can’t find success.

Don’t assume that just because things are tough, your goals are out of reach. If you’re proactive, persistent, and patient—and if you focus on finding the right fit—you can get to a great outcome.


 

🧠 Bonus Q&A Highlights

  • Not Hearing Back? Try voicemails or texts if possible. May is better than summer.
  • No Longer Interested? Be respectful, honest, and direct. Leave doors open.
  • Best Showcases? Prioritize events with:
    • Transparent coach lists.
    • Real coach-player interaction (e.g., Headfirst).
  • Social Media Strategy: Twitter/X is key. Keep profile clean, informative, and updated.
  • Email Before Events? Always. Share why you’re interested and follow up post-event for feedback.
  • General
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